Content Pass FAQs

Content Passes consist of 4 key passes - Music, Gaming, Video and Social Media – and multiple benefits that will boost your mobile enjoyment, including:

  • Special offers on content app subscriptions (see the table below) AED 100 discount on devices and accessories
  • Access to events for select monthly winners (e.g. free Motiongate theme park Day Tickets)
  • Free giveaways for select monthly winners (e.g. Sharaf DG Cash Voucher worth AED 500, STARZPLAY - 12 Months Subscription worth AED 319 or IKEA Cash Voucher worth AED 500 ). Content Pass events and giveaway prizes change every month.
Content Pass   Music   Gaming   Video   Connect 
 Covered apps for     dedicated content   data  Anghami Plus,   JioSaavn Pro  Call of Duty®: Mobile, Arena Play  SWITCH TV,   Prime  Video,   STARZPLAY,   YouTube, Shahid VIP  Social, Facebook, Messenger, Twitter, Snapchat, LinkedIn, WhatsApp, WeChat, TikTok, Internet Calls – GoChat Messenger
 Included Supscription/Benefit  Anghami Plus  Arena Play  SWITCH TV Combo OnDemand Plus  GoChat Messenger + Unlimited Local & International Calls
 Offers on Subscription*  JioSaavn Pro – 25% Off  Arena Play– Exclusive price of AED 20  STARZPLAY- 25% Off, Amazon Prime- 3 months free, Shahid VIP- 3 months free then 20% off.  N/A

You can activate, or deactivate, via

You can get up to 4 Content Passes, depending on your Freedom Live plan:


 FREE Content Pass

 Freedom Live 225/250


 Freedom Live 375/425


 Freedom Live 650/750


 Freedom Live 1250/1350


You can always subscribe to additional Content Passes for AED 105/month. 

You can manage your digital service subscriptions, accessory discounts, monthly raffles, and more via My Etisalat UAE app, or Etisalat Self-care portal (

You’ll get up to 100GB dedicated local data, depending on your Freedom Live plan:


Dedicated content data

 Freedom Live 225/250

 10 GB

 Freedom Live 375/425

 20 GB

 Freedom Live 650/750

 40 GB

 Freedom Live 1250/1350

 100 GB

Once Content Pass data is consumed, you can continue using the covered apps using your primary plan's local data allowance, or any subscribed data add-on.

You can enjoy subscription offers within each Content Pass from various partners including Anghami, PUBG Mobile, Amazon Prime, STARZPLAY and more (Partner prices are inclusive of VAT).

  • Music Pass
    • Anghami Plus – Free subscription worth AED 18.49/month
    • JioSaavn Pro – Subscribe for AED 13.5/month instead of AED 17.99 (25% off)
  • Gaming Pass
    • PUBG Mobile – Free 600 UCs worth AED 36.70
    • Arena Gaming – Subscribe for AED 21/month instead of AED 26.25 (20% off)
  • Video Pass
    • Switch TV – Free Combo OnDemand Plus worth AED 59.99/month
    • Shahid VIP - 3 months FREE, followed by AED 34.99/month
    • Amazon Prime – 3 months FREE, followed by AED 16/month
    • STARZPLAY – Subscribe for AED 30/month instead of AED 40 (25% off)
  • Connect Pass
    • GoChat Messenger – Included subscription for voice and video calls

We will add or remove subscription offers within each pass from time to time based on the deals with our partners. Offers will be subject to Partner T&Cs.

You can still avail the partner subscription offer with Content Pass by:

  • Signing up with a different email/ user ID, or
  • Cancelling your active subscription and signing up with the same email/ user ID via Content Pass after the current subscription expires

To redeem, you’ll have to generate a unique promo code from My Etisalat UAE app, or Etisalat Self-care portal ( and apply it at checkout when purchasing the device, or accessory from the Etisalat by e& website.

Note that:

  • You can generate only one promo code per pass per month. Once you have generated the promo code, it will be valid till the end of that month
  • You may use the AED 100 discount on a purchase with upfront payment, or Smartpay. In case of Smartpay, the discount will apply on your first instalment, which if lower than AED 100, will be the maximum discount you can avail.

To participate, just tap or click ‘Enter Raffle’ on My Etisalat UAE app and Etisalat Self-care portal ( respectively.

Raffle details will be updated on the app and website every month.

When you deactivate your free Content Pass subscription, your dedicated data and active content subscriptions will stay till end of validity. You will not be able to reactivate to the same pass during this period.

All product benefits associated with the pass will be deactivated at month end. Benefits, including partner service subscription, device discount and raffle entries which are not used before deactivation, will no longer be available after deactivation.

Your Content Pass will only be migrated if you move to a different Freedom Live plan. Switching to another postpaid plan (New Freedom or Freedom) or to a prepaid plan will see your Content Pass(es) removed.